Powered By Revl Marks

Revl uses the Powered By logos on customer facing products, such as at the end of customer videos, on the onboarding kiosk, and payment kiosk. They are intended to spread the Revl brand in a non-invasive way.

Corporate Seal

The company seal is a tool used to stamp or emboss your company's important documents in order to show the document is certified by, and agreed upon by, the Board of Directors of the company.

Some examples of uses are:

• employment and vendor contracts

• minutes from Board of Directors meetings

• leases

• agreements of sale

• loan documents

• other commitments by the company

Proper Usage

PREFERRED LOGO
The Revl logo should always be used in full color and NEVER be broken apart or altered in any way. The logo with the tagline is used in advertising, media, and other outreach sources to help convey our message.

ALTERNATIVE LOGO
When horizontal space is limited, or within Revl digital products, website, places where the customer already knows what Revl is, we allow the use of the logo without the tagline. Approval is needed before using this logo.

IMPORTANT:
Please note, only use 1-color logos when restricted to single-color media spaces.

Improper Usage

These are examples of improper usage of the logo. Do not alter the logo in any way:

1. Tilting the logo in any way
2. Scaling disproportionately
3. Skewing logo
4. Uneven pattern
5. Color logo on color image
6. Flipping logo
7. Using photos to fill logo
8. Text exceeding logo width
9. Using color logo over contrasting image
10. Outlining logo
11. Logo as outlines
12. Separating the letters
13. Using gradient logo over grey
14. Cropping the logo

Co-branding & Partnerships

Where possible, the Revl logo should always be displayed on the left, with a vertical line separating our logo from a partner’s logo.

All logos are scaled proportionally to maintain equal prominence. This ensures that all logos remain legible, with plenty of clear space.

HEX:#43b8ff
RGB: (67, 184, 255)
CMYK: (C58, M14, Y0, K0)
PANTONE: 306 U

HEX: #18f467
RGB: (3, 226, 104)
CMYK: (C62, M0, Y88, K0)
PANTONE: 2287 U

HEX: #FDA92A
RGB: (255, 226, 215)
CMYK: (C60, M0, Y26, K0)
PANTONE: 1225 U

HEX: #9B2FAE
RGB: (155, 47, 174)
CMYK: (C50, M89, Y0, K0)
PANTONE: 306 U

RGB: #FC1788
RBG: (255, 0, 136)
CMYK: (C0, M97, Y7, K0)
PANTONE: 239 U

HEX: #2A2B31

HEX: #181818

HEX: #9DACB4

HEX: #7F7F7F

HEX: #F5F6F7

HEX: #F7F7F7

Typography

Primary - Proxima Nova
Our global brand type-face is Proxima Nova. It is used universally across all brand applications.

System - Helvetica Neue
The alternative typeface should ONLY be used when only primary fonts are not available. All creative materials MUST use Proxima Nova.

Licensing
The Proxima Nova font family can be purchased rom any online font store.

Recommended Sizes:
6, 8, 9, 10, 11, 12, 14, 16, 18, 24, 30, 36, 48, 60, 72 px

General Use Icons

We use these icons for a variety of things, such as website, digital and print marketing, presentations, and so on. Revl general use icons usually are highlighted in blue, primarily an outline theme which have rounded ends and joints, and a weight of 3px.

iOS Icons

We use a custom set of icons for iOS.

Android Icons

For android products such as kiosks and Revl android app use the Material Design library icons.

• Use Material Design outline icon set.

• Use icons to highlight important actions for users.

• Do not use different sized icons.

• Do not use 3rd party icons.

Illustrations

Whenever photography is not available or appropriate, Revl may use vector illustrations to convey or support ideas.

The drawbacks of illustration is that it can feel generic or cookie cutter. Only use when photography means are not available.

Clip Art

We have used simple illustrations instead of icons when icons feel too impersonal or bland.

Buttons

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Forms

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Information

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Cards and modles

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Branded Goods

Be thoughtful about the item on which you are putting our brand. The best items are useful in form and quality. People already have water bottles, pens, and mugs. Try to think outside of the box.

Do not use our logo on items such as stress balls, alcohol, erasers, or any items that do not align with the company image.

Important note:

The gradient logo should only be used on black or white fabric. For any apparel with a fabric color other than black or white, use the white logo (or black logo if bright color).

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Integer nisl nulla, fringilla a ullamcorper at, pharetra ac est. Donec sed eros libero. Etiam eros ante, ornare et arcu nec, cursus hendrerit odio. Proin elementum, turpis non mollis pellentesque.

Photography

We try, whenever possible and applicable, to use photography content that was captured on a Revl camera. This helps customers understand the type of capture style they can expect from a Revl system.

External photography can also be used to help show off our hardware, processes, and other things that wont be seen on-rides.

Product Context Photography

Product context photography can offer a glimpse into how Revl X system works behind these scenes. Such as mounting solutions, hardware products, and staff input.

In marketing material, it should be used sparingly. We do not want to show the system to people who aren’t yet familiar with how it works.

Print Ads

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